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Considerations
• Create a Timeline
• Define Buyer Profile
• Determine Pricing Strategy
Preparation
• Prepare Property to Show
• Professional Photoshoot
• Design Promotional Materials
• Buyer Disclosure Package
Marketing
• Off Market/Pocket Listing
• Broker to Broker Marketing
• Online Marketing
• Direct Mail and Email
• MLS/Signage/Advertising
Showing
• Preview Reception
• Broker’s Tours
• Open Houses
• Showings by Appointment
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Offers
• Financially Qualify Buyer(s)
• Negotiation of Best Price & Terms
• Offer Acceptance
Escrow
• Open Escrow Account
• Buyer Good-Faith Deposit
• Preliminary Title Report
Due Diligence
• Lender Appraisal
• Property Inspections
• Approval of Documents
• Removal of Contingencies of Sale
Closing
• Review and Sign Closing Documents
• Loan Funding and Buyer Final Deposit
• Close of Escrow/Recordation of Deed
• Keys to Buyer/Proceeds to Seller
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