FOR SELLERS
The Home Selling Process

Considerations
• Create a Timeline
• Define Buyer Profile
• Determine Pricing Strategy

Preparation
• Prepare Property to Show
• Professional Photoshoot
• Design Promotional Materials
• Buyer Disclosure Package

Marketing
• Off Market/Pocket Listing
• Broker to Broker Marketing
• Online Marketing
• Direct Mail and Email
• MLS/Signage/Advertising

Showing
• Preview Reception
• Broker’s Tours
• Open Houses
• Showings by Appointment

Offers
• Financially Qualify Buyer(s)
• Negotiation of Best Price & Terms
• Offer Acceptance

Escrow
• Open Escrow Account
• Buyer Good-Faith Deposit
• Preliminary Title Report

Due Diligence
• Lender Appraisal
• Property Inspections
• Approval of Documents
• Removal of Contingencies of Sale

Closing
• Review and Sign Closing Documents
• Loan Funding and Buyer Final Deposit
• Close of Escrow/Recordation of Deed
• Keys to Buyer/Proceeds to Seller